Cygnett
Australia’s leader in power banks, fueled by a passion for tech to improve everyday life. Available in over 200,000 outlets across 42 countries.
Client: Cygnett, AFL, Harvey Norman, JB Hi-Fi, Officeworks, WH Smith, McGrath Foundation, Big W, Telstra, and many others—including international clients in the UK, EU, Malaysia, Singapore, New Zealand, US, and China.
Category: Presentations, Print & Digital Design
(Main Objectives)
Since being at Cygnett, my focus has been to support the brand by growing locally and internationally. Guided by commercial insights, marketing research, and digital trends, it’s important to keep Cygnett fresh and relevant in a constantly adaptable world that is technology. Wearing multiple hats—storyteller, visual artist, and strategist—my role is to help build a genuine connection between our brand and audiences.
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(Deliverables)
Revamped brand guidelines and templates for Cygnett and Tonic, creating a consistent, eye-catching visual. Brought storytelling to life with innovative PowerPoint animations, making presentations more engaging. Managed art direction and post-production editing of lifestyle images and product renders, handling color adjustments and clean-up. Developed a variety of digital and print assets—from invitations and booklets to social media content, magazines, billboards, and web graphics. All of these deliverables were for supporting in-house projects and major retailers such as JB Hi-Fi, Officeworks, and Harvey Norman.
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