Cygnett
From Shoot Planning to Photoshop Edits to AI Enhancement, Creating Premium Lifestyle Imagery That Brings Products to Life Across Channels.
Client: Cygnett
Project Duration: 1 Day
Category: Lifestyle + Image Asset Creation
(Project Brief)
To create a complete set of lifestyle and product image assets designed for use across multiple channels, including sales presentations, retailer ecommerce platforms, Cygnett-owned channels, and digital and print advertising. The objective is to visually communicate product value, use cases, and benefits in a way that feels aspirational, clear, and consistent. Collaboration with marketing, product managers and industrial designers ensures accuracy, clarity, and alignment from concept through to final delivery.
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(Scope & Deliverables)
The creative direction follows a photography-led approach, treating each visual like a planned shoot. Scenes, framing, angles, lighting, product placement and supporting objects are carefully considered to show the product in real-world situations that feel natural and relatable. Photography, Photoshop, and AI image generation tools are used together to explore ideas quickly, refine the look and feel, and create ideal environments that bring the product to life.
Concept artwork and visual explorations help test directions early, align stakeholders, and fine-tune the creative before final production.
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