Cygnett x Courts Singapore
“We Value Posts On Our Social Accounts That Are Bold, Easy to Digest at a Glance, and Instantly Engaging, So Customers Know What’s On Offer Without Having to
Stop and Think”.
Client: Cygnett x Courts Singapore
Project Duration: 2 Days
Category: Social Media + Digital Content
(Project Brief)
Develop social media content that supports retail campaigns while maintaining strong Cygnett brand recognition. Working with Courts, the focus was on creating clear, engaging content that highlights product benefits, promotional offers, and everyday use across a broad accessories range.
Led the visual direction and content system for social assets. Developed layouts, defined hierarchy, and ensured consistent brand application across retail-led campaigns. Worked closely with marketing and retail partners to deliver content that was clear, adaptable, and aligned to brand guidelines and campaign goals.
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(Scope & Deliverables)
Shared across Courts’ Instagram and Facebook, the content is bold, clean, and easy to follow in feed. Clear product hierarchy, pricing, and offers help customers quickly understand what’s being promoted, while strong product imagery keeps everything clear across cables, power banks, and wireless charging.
The Courts x Cygnett social content delivers clear, retail-focused messaging while staying true to the Cygnett brand. The modular system supports ongoing campaigns and frequent updates, creating a cohesive and recognisable presence across paid and organic social channels.
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