Make The Switch
Sweat treats. Aren’t they so tempting? You can still satisfy your sweet craving by choosing a healthier alternative.
Client: Monash University
Project Duration: 3 Weeks
Category: Graphic Design
(Project Brief)
In today's fast-paced world, young adults and working professionals often rely on quick, convenient snacks to satisfy their cravings. However, many of these choices tend to be unhealthy and may affect long-term well-being. The goal was to shift perceptions around snacking by encouraging healthier alternatives that are just as enjoyable. Using playful and approachable visuals that are inclusive and non-judgmental, I created a campaign series that highlighted both the pitfalls of unhealthy snacks and the benefits of healthier ones. The tone focused on being friendly and positive, inspiring change without feeling accusatory or harsh.
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(Scope & Deliverables)
Playful infographics with practical information were designed to catch the eye of a passerby. The intention was to encourage them to rethink about their diets, and instead switch to healthier options and build better routines long term. These visuals were created for banners, billboards, and posters placed in various physical spaces around offices and transport areas. By sharing quick facts about each, I aimed to raise awareness of nutritious options—like fruits—and foster a positive attitude towards healthy eating. Ultimately, the goal was to inspire people to make nourishing snacks as a regular part of their lives for improved overall health and joy.
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