Monsters @ Work
More than fun illustrations, a candid reminder of the everyday corporate hustle. They capture the essence of busy workers trying to get through the day.
Client: Novelty & Collectibles
Project Duration: 2 Weeks
Category: Branding & Identity
To design and develop a compelling line of "Monsters at Work" collectible merchandise that deeply resonates with the modern corporate worker. The corporate landscape often leaves professionals feeling overworked, exhausted, and detached from their 'human' selves. The primary objective is to transform the relatable stress of the 9-to-5 into charming, tangible, and highly collectible art.
(Project Brief)
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Delivered a full line of branded novelty and collectible items, encompassing pins, badges, bottle caps, and stickers. The collection establishes a strong brand identity through its unique visual language. It cultivates shared experience and amusement through its distinctive, quirky, and humorous illustrations. Based on corporate workers who feel the weight of their roles, these novelty and collectible items offer a powerful, relatable connection. Through a whimsical lens, they provide a playful yet candid reflection of the stress, exhaustion, and frustrations common in working environments. The imagery of monsters in work attire serves as a lighthearted and fun reminder about validation, camaraderie, and self-care.
(Scope & Deliverables)
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